When WordPerfect version 5.1 was first delivered in late 1989 it had a native Long Filename Feature which was offered at no extra cost as it was included in the cost of the product. This act by the word processing market leader almost caused the demise of World Software. Instead, we fought back with this ad. Using the icon of the stopwatch, which created the image of speed, we highlighted Extend-A-Name Plus's superior speed of execution as we learned that the WordPerfect long filename feature was slow and why it was slow, along with a brief explanation of its other shortcomings.